CHRIST Atelier EQLA Displays



CHRIST Juwelier


Studio 38 


Design Direction, 3D Design, Visual Merchandising, Technical Specification, Production

An entirely new suite of POS display elements was created for the launch of CHRIST’s luxury Atelier EQLA collection at the end of 2018.

It was very important for the client that the new collection stand out in their shop windows. To achieve this a distinct design language was developed with elements made of milled HiMacs and high-gloss acrylic. These elements tied in with the the exotic, island-themed photo campaign that was created for the products, adding a layer of storytelling at the POS. 

The resultant display elements provided an elegant and unique showcase for the Atelier EQLA collection, highlighting the new products during the busy Christmas period.