McKinsey GEO Retreat 2013





Design Direction, Graphics, Production
The 2013 annual retreat for consulting firm McKinsey took place over several days at the film park in Babelsberg, Berlin. The visual identity design therefore had to revolve around filmmaking and cinema.

Clean black and white visual elements and a screenplay-inspired typeface gave created the thematic framework for the event, where participants were tasked with creating their own films across numerious genres.