Mercedes Benz Fashion Week SS 2014
![](https://freight.cargo.site/t/original/i/c99dfa6505a54c08e5326e3cff018d4817a7c14f150b70a91bdb76e258bc3362/MBFWB-SS-14_01.jpg)
Client
IMG / Mercedes Benz Fashion WeekTasks
Identity Design, Graphics, Production
I was tasked with creating a visual identity for the Spring/Summer 2014 edition Mercedes Benz Fashion week. This included creating a seasonal lockup and an identity system to be implemented across a variety of digital and printed media, including the website, tickets, staff and visitor credentials as well as the facade for the event space.
The key visual element was a deconstructed and abstracted reference to the columns of the Brandenburg Gate, where the main event took place over the space of three days.
The key visual element was a deconstructed and abstracted reference to the columns of the Brandenburg Gate, where the main event took place over the space of three days.
![](https://freight.cargo.site/t/original/i/b322e815ee4ca42ea8e7d3886d1e364ef807250817982d3ca20f94ecc8aa793b/MBFWB-SS-1402.jpg)
![](https://freight.cargo.site/t/original/i/e4d650b1de8563a59ba1a20e65ebe0399395668a49e064a2b2e5a4089a460a25/MBFWB-SS-14_03.jpg)
![](https://freight.cargo.site/t/original/i/4fb021107b1670aa55de9b4d70464f45a788ef8cf07ae457e4731974753ddd7d/MBFWB-SS-14_04.jpg)
![](https://freight.cargo.site/t/original/i/a74ea82c4fe06954471d8877cee83acc2c62fdd8ebb010fa50cc2c0c12b70508/IMG-MBBFW-Seasonal-Lockup-SS14-RGB-01.png)
![](https://freight.cargo.site/t/original/i/c2cdc41c3de87d2c88b1435f921f1bf186cb0ea52b370bae7c5a8245259f6c3e/MBFWB-SS-14_05.jpg)
![](https://freight.cargo.site/t/original/i/1590ba332c19f4805cfdc90e86d83943159e5ff4dc0476f474b2a7f1a66b3fff/IMG-Fashion-Week-Lanyard-Konzepte-4.1-85-x55-240513.jpg)
![](https://freight.cargo.site/t/original/i/bfb779e8c900b26c4e20ef2b9de622691397242907689f2e0ef336b3df217d2f/IMG-Fashion-Week-Lanyard-Konzepte-4.2-85-x55-240513.jpg)