Mercedes Benz Fashion Week SS 2014

IMG / Mercedes Benz Fashion Week

Identity Design, Graphics, Production
I was tasked with creating a visual identity for the Spring/Summer 2014 edition Mercedes Benz Fashion week. This included creating a seasonal lockup and an identity system to be implemented across a variety of digital and printed media, including the website, tickets, staff and visitor credentials as well as the facade for the event space.  

The key visual element was a deconstructed and abstracted reference to the columns of the Brandenburg Gate, where the main event took place over the space of three days.