Panasonic Shop in Shop, Saturn Hamburg



Panasonic Europe


Studio 38 


Design Direction, 2D & 3D Design, Graphics, Spatial Planning, Production
A city-specific shop-in-shop space was created to showcase the 2015 range of Panasonic cameras at the Saturn flagship store in Hamburg.

Nautical and harbour visual cues and materials resulted in a unique and attention-grabbing space that invited users to touch and try the cameras. A modular furniture and display system was created to accomodate visual communication, product display and storage in a clear and cohesive experience.