Porsche Design x Puma Window Displays
![](https://freight.cargo.site/t/original/i/130ecd635037036a736b8a3e15f99705f4640588ae91a813373177a058e9fa6a/pdxpuma_website_body_2_2400x1350_milano.jpg_parallax_content_full_uncroped_lg.jpg)
Porsche Design launched their sportswear collaboration with Puma at the beginning of 2019. A key part of the launch campaign included an eye-catching window display and in-store POS concept that was rolled out in their flagship stores across Europe and the USA.
A 3D background made up of layered “fin” contours was created to communicate the dynamism of the collection. Depending on the viewer’s position, a different visual impression is made, conveying a sense of movement. This is supported by a graduated backlit graphic with energetic highlight colours. This core concept was adapted to in-store displays and graphic elements.
A 3D background made up of layered “fin” contours was created to communicate the dynamism of the collection. Depending on the viewer’s position, a different visual impression is made, conveying a sense of movement. This is supported by a graduated backlit graphic with energetic highlight colours. This core concept was adapted to in-store displays and graphic elements.
![](https://freight.cargo.site/t/original/i/c33eaa55c54c341c65ac096657b3908dadc78663182ba85a9f0603c0e0bb44b4/pdxpuma_website_body_5_2400x1170_texture.jpg_parallax_fullscreen_lg.jpg)
![](https://freight.cargo.site/t/original/i/f60148cf069544f0e84a485b0581d9d4a55ba379de029fe9366df7cb4b2b5207/pdxpuma_website_body_7_1600x1170_usa.jpg_parallax_content_1_2_uncroped_lg.jpg)
![](https://freight.cargo.site/t/original/i/3475efe2ca56ee5c02e19ee511009066cfc699407030863a22e0389ecb0f8b70/181024_PorscheDesign_WindowPlan2019_Layout_NC_1.jpg)
![](https://freight.cargo.site/t/original/i/a5b9e533a8c0381dfcc4279d7fdd642018f1edd96d1e6e6f905597200083a84b/pdxpuma_website_body_8_1600x1170_display.jpg_parallax_content_1_2_uncroped_lg.jpg)
![](https://freight.cargo.site/t/original/i/bcb86666f8eecb5b351a58d2cdf0f0c7f06aa7e71584e713c8665d260855057f/pdxpuma_website_featured_1_2400x1350_berlin.jpg_parallax_fullscreen_lg.jpg)
![](https://freight.cargo.site/t/original/i/77b8995e297c7d469cd3baabaefef31875c6494b328112a4a4dc5e58cca2b8ef/190121_PDxPuma_Schaufenster_Hamburg_SmallDisplay.jpg)