Porsche Design x Puma Window Displays



Porsche Design


Studio 38


Design Concept & Direction, Graphics, Production
Porsche Design launched their sportswear collaboration with Puma at the beginning of 2019. A key part of the launch campaign included an eye-catching window display and in-store POS concept that was rolled out in their flagship stores across Europe and the USA.

A 3D background made up of layered “fin” contours was created to communicate the dynamism of the collection. Depending on the viewer’s position, a different visual impression is made, conveying a sense of movement. This is supported by a graduated backlit graphic with energetic highlight colours. This core concept was adapted to in-store displays and graphic elements.