Porsche Showroom Beirut



   
Client
Porsche AG

Studio
Studio 38 / COORDINATION

Tasks
Design Direction, Graphics, Production
A new global showroom concept was developed for Porsche at the beginning of 2017 with a pilot store located in Beirut, Lebanon. 

Part of the project included rethinking the visual merchandising and in-store communication strategy to update and enrich the showroom experience and communicate key themes from Porsche heritage, lifestyle and accessories to the custom options available through their Exclusive Manufaktur.

By combining bold imagery with 3D objects, visitors were invited to delve more deeply into the Porsche story in an exhibition-like experience.