Silver Mushroom
![](https://freight.cargo.site/t/original/i/9f69a41c853643191126571a51a9886bb1b0b8c794fd077a37a0bb8d11aa3e43/201116_SM_Candle_Mockup_3.jpg)
Silver Mushroom is a UK-based online retailer specialising in curated home and lifestyle products.
A new corporate identity for developed to better reflect the brand’s image and unique story, allowing Silver Mushroom to stand out in a competitive marketplace. A simple, clear monogram and a revised typographic system created a distinct character for the brand’s communications. A variable colour palette was also created to allow flexibility for different seasons and campaigns without losing overall cohesion.
A new corporate identity for developed to better reflect the brand’s image and unique story, allowing Silver Mushroom to stand out in a competitive marketplace. A simple, clear monogram and a revised typographic system created a distinct character for the brand’s communications. A variable colour palette was also created to allow flexibility for different seasons and campaigns without losing overall cohesion.
![](https://freight.cargo.site/t/original/i/5d1d2b5242bff9262b3664eebfcc2519aba784bb4face5270977de9409d098ce/201116_SM_Tote_1.jpg)
![](https://freight.cargo.site/t/original/i/0f9b11fa5059d5c5ac09c1b49cf6d70f77742e198b1679a9fee5d7714aa25485/201116_SM_Package_Mockup_2.jpg)
![](https://freight.cargo.site/t/original/i/d0f0cadd5321085c259afebb214ba150163ab79a259bd5b582d824c0bbb8468d/201116_SM_iphone_Mockup_1.jpg)
![](https://freight.cargo.site/t/original/i/286b5c5b2db67085bfc2562d855662e96ace2e7eb6ec60b26e0ad79251855cf8/201112_SM_iMac_Mockup_1.jpg)
![](https://freight.cargo.site/t/original/i/ee0a1a3cf416c87665cb04bf61a683cd904dd1623b9bc60e31bfa7976c570521/201112_SM_iMac_Mockup_2.jpg)
![](https://freight.cargo.site/t/original/i/bf7afee69f34b7da3763ebaf5b1cfd2fdeaf51820dbac6ab2aa9e9dbfc63c9f1/201112_SM_BusCard_Mockup_1.jpg)