Silver Mushroom

Silver Mushroom

Identity Design 
Silver Mushroom is a UK-based online retailer specialising in curated home and lifestyle products.

A new corporate identity for developed to better reflect the brand’s image and unique story, allowing Silver Mushroom to stand out in a competitive marketplace.  A simple, clear monogram and a revised typographic system created a distinct character for the brand’s communications. A variable colour palette was also created to allow flexibility for different seasons and campaigns without losing overall cohesion.